This "naive" logotype is one of several designs in a series of mine I call "Ripped Visions." Each ripped vision is based on popular imagery and taken to be totally recreated into another meaning. This concept of redefining highly public visible images originates at least as far back as Andy Warhol's 1962 "Campbell's Soup Can" prints. However, in these modern days the youth of America is constantly bombarded by the media with senseless corporate advertising. Some young artists have reclaimed certain promoted commercial art further than Warhol did by transforming them into symbolic icons. This was a trend in the early 1990's within mostly the electronic dance sub-culture, and I considered myself to have been a part of this art movement.

When people dance they become thirsty and need to rehydrate. Unfortunately many companies sell bottled drinking water at exorbitant prices. At dance clubs even the tap water is also usually sold for profit at their bars, which causes water to be an expensive necessity. In my own opinion if it is accessible, water should be free for everyone to use as a right of living on this planet. "Evian" is a popular bottled water from the French Alps. It is ironic their brand name spells "naive" when read backwards. This amusing detail did not escape me when I easily redesigned their logo and sold it on stickers and T-shirts to point out consumers of overpriced bottled water might be somewhat ignorant.