There is a unique courier service in New York City called Checker Courier. It is one of a kind because it offers discounted oversize-package delivery rates, which directly compete with the higher-priced van and truck services of other companies. The Checker Courier name was chosen to reflect the many yellow taxi cabs found everywhere in New York as well as the idea of speed associated with the winning checker flag waved at race finish lines.

Shown above is the Checker Courier brochure displayed as a full-sheet spread. However, it is meant to be folded in half before presentation to clients. The brochure contains package delivery rates inside so it is designed in yellow with a checker border to mimic the checker outlined fair rates posted on taxi cab doors. Other than the brochure and decals I have also designed Checker Courier business cards, promotional materials, and even a Checker Courier cycling jersey.